London, November 2025. Twist Museum, London’s home of mind-bending illusions and interactive experiences, is getting a full festive makeover this Christmas with TWISTMAS, a wonder-filled programme of immersive installations, playful seasonal moments and unique gifting ideas designed to delight visitors of all ages.
Located on iconic Oxford Street, Twist Museum will transform its front window with enchanting festive décor, inviting passers-by to step into a warm, Christmas scene before they even enter the museum. Sparkling seasonal details and rich holiday tones create an irresistible photo opportunity in the heart of the city’s busiest shopping district.
Inside, TWISTMAS introduces three brand-new Christmas exhibits created exclusively for the season:
• Infinity Lapland Forest: A mesmerising room filled with endless reflections of winter pines, illuminated by a shimmering night sky and dancing Northern Lights with signs of the big man himself.
• Christmas Present Illusion: A playful interactive installation that allows guests to literally become this year’s Christmas gift, perfect for joyful, shareable festive photos.
• Teleporting Santa Telephone Box: Peer inside a classic red London phone box to see Father Christmas “teleport” into Twist Museum for the festive period, brought to life through signature illusion design.
For visitors who love a challenge, the museum is launching Santa’s Scavenger Hunt. This festive treasure trail encourages families and friends to explore the galleries, solve clues and uncover hidden surprises throughout the space. Successful participants will be rewarded with a special seasonal treat, which is free to enter.
Throughout the museum, guests will discover touches of seasonal cheer, from wintery décor to photo-ready festive scenes woven into Twist’s signature sensory storytelling, offering countless opportunities for creating the perfect family Christmas picture.
As Christmas approaches, Twist Museum encourages Londoners to rethink traditional gifting. With families increasingly choosing meaningful time together over material items, the museum champions the idea that the best gifts are shared experiences, memories that last far longer than toys.
Museum gift cards are available for purchase, offering loved ones the chance to explore mind-bending illusions, immersive installations and creative challenges whenever they choose. Gift cards can be purchased online or in-store.
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